Perro Azul publishing house is an independent Costa Rican publishing house founded in 2000. It is and has been one of the main references of literature in the entire Central American region for the last 20 years. However, in its 20 years of existence it has never had a defined graphic identity that represented the publisher or its books. As a result of the COVID-19 pandemic, and due to the impossibility of holding public events, such as the Book Fair, the publisher finds it necessary to adapt to the digital age in order to position itself in the virtual market. A logo, a web page and a whole branding and marketing strategy are designed for the brand.