Kefivita is a water kefir brand that sought to create a distinctive identity that would showcase the health and wellness benefits of the product. The client was not sure about what name to give the product and for this reason we proposed the name “Kefivita”, which is a composition of the words kefir and life. In conjunction with this, a branding identity was developed, which included a logo, icon and typography. In addition, a color palette was proposed for the product and each the different flavors it had. Different applications of the brand were created such as patterns, tags and packaging. Kefivita is a drink with a design that reflects the ideals of the brand and the target audience it seeks to address.